LEGAL STATUS
THIS PRIVACY POLICY IS AN ELECTRONIC RECORD IN COMPLIANCE WITH THE INFORMATION TECHNOLOGY ACT, 2000 AND THE APPLICABLE RULES, INCLUDING THE INFORMATION TECHNOLOGY (REASONABLE SECURITY PRACTICES AND PROCEDURES AND SENSITIVE PERSONAL DATA OR INFORMATION) RULES, 2011.
THIS DOCUMENT DOES NOT REQUIRE ANY PHYSICAL, ELECTRONIC OR DIGITAL SIGNATURE.
This Privacy Policy is published and shall be construed in accordance with the applicable laws of India. It is a legally binding agreement between the user (“You”) and PurpleHeal, a home healthcare initiative operated by PurpleRibbon Healthcare Services Pvt. Ltd. (“PurpleHeal”, “we”, “us”, “our”).
By accessing or using this website, or by otherwise submitting your personal data, you agree to be bound by the terms of this Privacy Policy. If you do not agree, please do not use this website or share any personal information.
- INFORMATION WE COLLECT
1.1 Personal Information
We may collect the following types of personal information:
- Full name, phone number, email address
- Postal address and emergency contact
- Medical history, current health condition, prescriptions
- Payment details, transaction history
- IP address, device identifiers
- Identification proofs (if required for verification)
1.2 Non-Personal Information
We may collect:
- Browser type and version
- Demographic data
- Time spent on site, page views and referral source
- Cookies and other tracking data
- HOW WE COLLECT INFORMATION
Information may be collected when:
- You register on our website or book a service
- You submit a form or make a payment
- You interact with our Caregivers or staff
- You contact customer support or participate in surveys
- We receive referrals or information via social media or affiliates
- PURPOSE OF DATA COLLECTION
Your data is collected and used for the following purposes:
- To provide home healthcare services effectively and safely
- To create personalized care plans
- To confirm appointments and send alerts
- To process payments and generate invoices
- To analyze service usage and improve offerings
- To send health tips, service updates, or promotions (only with your consent)
- To comply with legal or regulatory obligations
- To assess business performance or for audit purposes
- SHARING OF INFORMATION
We may share your personal information with:
- Assigned Caregivers for service delivery
- Diagnostic labs, pharmacies, and partner hospitals (with your consent)
- Payment gateways and financial institutions (for processing transactions)
- IT and communication vendors (e.g., SMS, email service providers)
- Regulatory or law enforcement agencies when required
All third parties are contractually obligated to maintain data confidentiality and security.
- DATA STORAGE & SECURITY
Your information may be stored electronically (or physically, if required) in secure servers located in India or abroad, in compliance with applicable laws. We use appropriate technical and organizational measures to:
- Prevent unauthorized access or disclosure
- Ensure data accuracy and availability
- Protect against accidental loss or destruction
Despite best efforts, no system can be fully secure. You acknowledge and accept the inherent risks of online data transmission.
- COOKIES AND TRACKING TECHNOLOGIES
We use cookies to enhance your browsing experience. Cookies help us:
- Understand how you use our site
- Store user preferences
- Improve website performance
You may block cookies via your browser settings; however, this may limit certain functionalities.
- YOUR RIGHTS AND CHOICES
You have the right to:
- Access, review, or correct your personal data
- Withdraw consent at any time (with prior notice)
- Opt-out of receiving promotional communications
- Request deletion or restriction of your data (subject to legal requirements)
To exercise your rights, email us at privacy@purpleheal.com.
- RETENTION OF DATA
We retain your information only for as long as necessary to:
- Fulfill the purposes outlined in this Policy
- Comply with applicable legal, tax, or regulatory obligations
- Resolve disputes and enforce our agreements
- THIRD-PARTY LINK
Our website may contain links to third-party sites. We are not responsible for their privacy practices, content, or terms. We encourage you to read their respective policies before providing any data.
- BUSINESS TRANSFER
In the event of a merger, acquisition, or restructuring, your data may be transferred to another entity. Such transfer will be subject to the same level of data protection as outlined in this Privacy Policy.
- GRIEVANCE REDRESSAL
In compliance with the Information Technology Act, 2000, the contact details of the Grievance Officer are as follows:
Grievance Officer
PurpleRibbon Healthcare Services Pvt. Ltd.
Email: info@purpleheal.com
Website: www.purpleheal.com
- POLICY UPDATES
We may revise this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” Continued use of our website or services implies acceptance of the revised policy.